Content Strategy; an eleventh hour suggestion?

Kristina Halvorson, in her epic text, "Content Strategy," in talking about UX design services agrees with the core services that UX has to give, but she says, "What I don't agree with is the way in which the majority of people who call themselves UX designers deal with content. That is to say, they don't."

Web designers think more about how things "look" than what is "said."

Legendary Harvard marketing professor, Theodore Levitt once said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”  I say, “You don’t want a lot of content, you want content that matters.” How much ROT (Redundant, Outdated, Trivial) does your website have? Shouldn’t you care?  Don’t you want to get rid of it, or develop it correctly in a meaningful way? Wouldn’t better SEO help your cause?

Henry Ford once said, “If you need a machine and you don’t buy it, you will ultimately find that you have paid for it and don’t have it.”  I say, “If you don’t attend to your content to ensure it meets your business plan, then you will pay for it through its inefficiency.”

Clayton Christensen, author of “The Innovator’s Dilemma,” said, “Questions are places in your mind where answers fit.  If you haven’t asked the question, then the answer has no where to go.”  Good content is the receptacle for your customers questions. Good marketing always answers customers questions before they ask it.

Comments

[Paula Borowska]

Love the new design. So simple! <3